Top 30 US Managed IT Services Provider Doubles Customer Leads In A Year Driving Massive Revenue Growth

The Challenge

Grow the client base quickly while managing the cost of customer acquisition

Ntiva Inc. faced a challenge. They had operations mostly automated and wanted to grow their client base fast, but their IT industry had become commoditized and intense competition made lead generation expensive. At a run rate of $30 million annually, Ntiva was looking for a way to keep their marketing costs under control while accelerating growth of their client base in their managed IT services business.

The Solution

Leverage the synergy of using paid ads with search engine optimization

The SEO plan evolved after determining which web pages were driving meaningful client leads for Ntiva.

The plan was comprised of three parts and we executed them concurrently:

• Fix technical issues on the website to help improve how Google scores the health of their website.
• Optimize existing content and create new content specifically engineered to perform well in Google’s search engines.
• Get well-trafficked websites to link to Ntiva’s blog posts and service pages to show their importance to the Google search algorithm.

The search ads campaign boosted the SEO campaign by pushing visitors to fill out lead forms.